We have a 4 Phase Plan!

Phase 1 — The Foundation (Current)

Focus: Establish the daily uniform for modern modest wear.

Products:
The Smile, It’s Sunnah streetwear system.

Materials:
Heavyweight 400gsm combed cotton, structured cotton blends, durable daily-wear textiles.

Objective:
Build community demand and secure funding for advanced fabric sourcing.

Status: LIVE

Phase 2 — The Sourcing (In Progress)

Focus: Material acquisition for formal modestwear.

Activity:
Sourcing high-density crinkled chiffon and premium woven modal.

Objective:
Secure custom fabrics that reduce layering complexity and improve daily wear comfort.

Status: ACTIVE

Phase 3 — The Expansion (Target: 2027)

Focus: Luxury modestwear launch.

Products:
Architectural abayas and tailored thowbs.

Innovation direction:
Formal modestwear engineered with the durability, structure, and reliability of streetwear.

Status: LOCKED

Phase 4 — Long-Term Build

Goal:
Establish a fully ethical manufacturing site in Canada.

Vision:
A closed-loop system:

• design

• fabric sourcing

• production

• distribution

Employing Muslim creatives, designers, and skilled tailors within Canada.

Why This Transparency Matters

Modern customers and search engines trust structured execution.

This roadmap shows:

• operational clarity

• production intent

• material planning

• long-term viability

It proves this brand is being built deliberately — not impulsively.

Join the Build

Every order placed during Phase 1 directly accelerates Phase 3.

Streetwear today → luxury modestwear tomorrow.

Shop the Foundation Collection